Please describe your business, this will help me understand the direction for your logo. The more information I have, the easier it will be to have a logo effectively communicate the right message to your audience.
List some keywords that best describe the overall emotion, mood and impression you wish to convey to your target market.
Describe, to the best of your ability, the target market for your organization. This is extremely important in order to ensure the message is conveyed to the right audience.
This is in relation to the question above. It is important for me to know how large the logo will be printed/displayed. For example, a logo may look great on a billboard but not legible on the side of a pen. Sometimes multiple designs are necessary.
Some questions that can prove to be useful, but are not required, are as follows:
What designs inspire you? (logos or other)
Do you feel any colours would have a positive or negative impact on the logo design?
Any images/symbols/icons that you hope to integrate into the design? Or a general direction you are looking for?
Remember, the more information, the better.
